The diet paradox: why your subconscious makes you crave naughty foods

The UK’s diet industry is thriving to say the least. More than half of British adults try to lose weight by controlling their calorie intake each year. Unfortunately, losing weight is not as easy as turning down a biscuit, or opting for salad. And even those who have been successful in their dieting endeavours find it difficult to do.

So why is it that even when we have the best of intentions, dieting is so difficult? Why can’t we control those cravings?

1. Food cues

We’ve all done it: walked past a tasty-looking supermarket stand, or smelled something delicious and immediately started drooling over whatever treat is on display, regardless of calorie content or nutrition. Sensory food cues like these can be difficult to ignore and aren’t just triggered by taste or smell – advertising or brand logos can tempt us in too.

When we are hungry, the hormone Read more at: http://theconversation.com/the-diet-paradox-why-your-subconscious-makes-you-crave-naughty-foods-78566